THE AGING PROJECT
CLIENT: The Aging Project
LOCATION: Byron Bay, Australia
CATEGORY: Doing good for people and the planet
OUTCOME: A whole new rebrand for The Aging Project to launch them into season 2 of the pot.
The Aging Project was created by two absolute boss women, who started an absolute boss podcast, helping women age well, together.
They’re all about community, support, empowerment and lifting eachother up on our aging journeys. They had an amazing season one, and came to me before their season two launch, wanting to kick off with a new brand identity that truly reflected what they are all about.
The team wanted to revive the brand with some more fun, life and energy, and I think we did just that. This included a complete overhaul of their website, podcast tile and supporting collateral such as assets for Instagram, EDMs, a media kit - the whole lot.
If you want to take a look at the epic things they are doing, you can check them out here.
How is this doing GOOD things for people and our planet?
“We believe we all have the right to age well - into our forties, fifties, sixties and beyond. This is our time, and The Aging Project is here to help you make the very most of it.” They said it. No more of this 'looking younger’ approach. The Aging Project is about embracing life and and another lap around the sun. They want to destigmatise aging and approach it at an angle that’s as empowering as is can get. Bringing women together and building each other up. As they said, aging is a privilege not everyone gets to experience, so that is something that we sure as heck should all be celebrating.