FLIC
CLIENT: FLIC
LOCATION: eCommerce
CATEGORY: Doing good for people and the planet
OUTCOME: Entire brand identity! Logo, icons, brand marks, colour palette, assets for social, and various brand collateral from business cards to client welcome packs
FLIC is an eCommerce store based on the Surf Coast of VIC. FLIC create and curate dreamy and sustainable Furniture, Lighting, Interior and Custom pieces, made with a whole lotta love.
100% Aussie owned and made, all of their pieces are made for the conscious buyer, who really care where their products come from. FLIC pride themselves on being a slow company, taking the most care and eye for detail in designing, sourcing and creating their gorgeous pieces.
How is this doing GOOD things for people and our planet?
In a world where consumerism and the need for instant gratification are thriving (express shipping, I’m looking at you), FLIC have decided to take it slow. FLIC are all about doing things differently, which for them means doing slower, smaller drops of pieces they’ve designed in-house, with the highest quality Australian materials, and curated collections that are to die for.
They’re all about creating sustainable, conscious but also beautiful pieces. As part of this, they create products from recycled timber, but also upcycle their own products where possible. They’ve created their own Cradle to Cradle method, that allows customers to bring their much loved FLIC products back to the store where they will be taken apart and sold as new, or to be re-sold as pre-loved items. Less waste and more happy customers, cool right???!!