Lift Club
CLIENT: Lift Club
LOCATION: Auckland, New Zealand
CATEGORY: Doing good for people and the planet
OUTCOME: EVERYTHING. Brand Identity, Website, Tone of Voice & Key Messaging
Lift Club is a weights-focused gym located in Auckland, New Zealand with a bunch of epic class styles to choose from, run by coaches who give a damn. Their sessions are tailored for the athlete in all of us, carefully designed with a science-based approach to training. They’re a community that do life with you. They’re here to celebrate your wins and share your losses. They’re here to kick some ass and make some friends while doing it. They do lifting differently.
Lift Club came to me with a totally clean slate, they had a brand name and a damn good vision, but needed some help bringing their ideas into the real world. They wanted a strong and bold look and feel, whilst still bringing something new and fresh into the crowded gym scene. They also have some serious attitude and aren’t afraid to show up exactly as they are. There’s no beating around the bush here.
I worked with Lift Club to create a strong, energetic and empowering brand identity. This meant a logo suite, colour palette, typography pairings, icons and brand elements. I also worked with Lift Club on their Tone of Voice and Key Messaging. We went hard on the copy, as it’s one of the key ways we could leverage to stand out in an already crowded industry. The copy I created is all about hitting the audience in the feels, and using punchy key messages that they can easily relate to, even at a glance.
We brought all of their badass branding to life through a website, where every single part of every single page is absolutely scroll-stopping. Take a look for yourself here.
How is this different?
Lift Club are tailored to the athlete in all of us – their programs are built for results, not just to make you tired. They won’t have you doing wack exercises just for the sake of it. Their classes are expertly tried and tested, with the perfect blend of strength, muscle gain and cardiovascular fitness, our programs are developed with science-led principles at the core.
They’re here to create a community of strength and fitness for normal people, for the average joe. Anyone can walk into Lift Club and truly feel like they’re part of something. They’re bringing a whole new attitude to the world of fitness.