MARKET MONKEY
CLIENT: Market Monkey
LOCATION: Australia
CATEGORY: Doing things differently
OUTCOME: Brand Strategy, Tone of Voice Strategy, Key Messaging, Copywriting, Brand Identity, Website, Socials, Collateral
Market Monkey is an online training platform bringing you courses on all things investing, trading and the stock market. They’re here to translate money, numbers, graphs and arrows into real person talk. They make boring stuff, un-boring.
The MM team wanted a brand that did exactly that — made boring stuff, un-boring. They wanted to stand out in a world of dull, grey, finance-tech-bro brands, and create something instead that’s fun, approachable, down-to-earth, and as friendly as it gets, all while taking the scaries out of numbers and money. For a brand that’s all about inherently complex concepts, the MM team wanted the branding to feel the complete opposite.
What we created together is a brand that totally embodies fun in every way possible — from the way they speak, all the way down to the way they look an exist in the trading, money, and finance universe.
How is this different?
It’s one thing to say you’re a fun, friendly, and approachable brand. But it’s another thing to actually BE a fun, friendly and approachable brand. With Market Monkey we had to completely inject this idea and personality in every single area of their branding — not just the logo, not just the branding, not just the copy, not just the course itself, but actually every single part of the brand. This is how we create a brand that looks and feels the exact same way they tell you they are. It’s the perfect balance between serious knowledge, that’s seriously fun.